Instagram is a social media tool and in order for it to be effective for your business you need to be, well, social. But what does that mean on Instagram? Essentially, engagement is your communication with your audience. It means being social and on social media, that translates to likes, posts, comments, and conversations.
Here are five ways you increase engagement on Instagram
1. Ask a question.
Pose a question to your audience in your next caption. Worried that no one will respond? You might not get a response, but don’t let that stop you. You need to “train” your audience to respond and you’re not going to get results with just one post. To start, post questions that require only one word answers. Or get creative and use emojis.
2. Say ‘hi’ to new followers.
This one is easy. If someone follows you, check out their account and leave a genuine comment on their feed.
3. Connect People.
This means sharing other Instagram profiles that you find helpful, with your audience. If you have a go-to store for supplies, share it! Found a great recipe that your kids actually liked? Tag that person in a picture of your kids eating it. Promote other accounts without the expectation that they will promote you back.
4. Respond to all comments.
Someone took the time to comment on your post which, in my opinion, is a form of flattery that you don’t want to leave unnoticed. If you want an awesome, authentic Instagram community, you must acknowledge all comments. Responding makes your followers more likely to comment again in the future.
5. Leave meaningful feedback.
Don’t just copy-paste the same comment to as many posts as you can. This will not help you build an authentic community on Instagram. Be genuine when you engage on other accounts or skip the comment altogether!
As I’m writing this, I just remembered another action that is easy, so here is your bonus tip.
6. Include a call to action.
Do you want your audience to read an article you wrote, contact you for a discovery call, pass on the message, or tag a friend? Tell them! Don’t just assume they will click the link in your profile.
Letting down your barriers to engage with other accounts may not seem natural. But remember, you set up your business on social media for a reason. View social media as your storefront—whenever anyone comes into the store, you want to acknowledge them and share a little bit of your personality with them. You don’t need to use all the tips provided. Simply implement what is most actionable to you and enjoy getting to know your community.